It's Father's Day this weekend and four out of ten British men still think that housework is a woman’s job! A shocking 38% of men think domestic duties should naturally fall to women to complete, according to a new Vileda poll.
The poll proves that sexist stereotypes are still very much in play in the 21st century despite an apparent boom in so-called ‘new’ men – with an astonishing 1 in 5 men (18%) admitting that they still do absolutely no cleaning around the home.
And, surprisingly, it’s dads and married men who are worst. A whopping 78% of those men who admitted doing nothing around the home were married and/or fathers.
Vileda has also unearthed that a surprising 71% of Brit blokes claim to do very little cleaning in the home. Delving further into the survey of 1,853 men, one in three men say they have never tackled the bathroom with a mop, bucket or cloth and 7% say they don’t even know where the cleaning products are kept in the house!
Lindsey Taylor from the Vileda Clever Clean Team says: “We were surprised to learn that the age old opinions about who is responsible for the running of the home still hold weight with many UK men.
“We are supposed to be in an age of the ‘new-man’ – but the men’s answers to our survey tells a very different story.”
There is, however, some light at the end of the tunnel for under-fire UK males – as UK women’s perception of the domestic dust-up is quite different from their own.
The study reveals that two thirds of women believe that the extra pressures exerted by the credit crunch is actually turning their men into a nation of domestic gods.
The poll found that three quarters of women claim their men now clean the house more than they did six months ago, while a further 55% even go as far as saying their male other-halves single-handedly purchase the week’s groceries.
Even the kids are benefiting from dad's recent revival as 36% more now share the school run with mum, according to the females polled.
And it seems the girls could be right because Vileda's latest figures from its customer service department reveals that the top selling SuperMocio mop is currently being enquired about twice as much by males than females.
One male celebrity goes further than simply bucking the trend when it comes to housework though. David Beckham admits to owning and wearing a pinny when he does housework around the home.
Mind you, it’s a tad more than Desperate Housewives Eva Longoria wears when she spruces up the living room with her feather duster – she admits to regularly doing the housework naked!
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